How To Understand and Define Your Brand's Personality
No matter the size of the business or organization, large or small, every brand has a personality. Defining and developing this personality is a key step toward having a cohesive, well-defined brand. Even if you don’t take the time to define it, some sort of personality will take shape.
Everything You Need To Know Before Planning Your Next Project
One of the primary challenges of being a business owner is the project planning process. Sure, you love taking on new projects; but not every project ends with the same results you anticipated. More often than not, business owners find themselves starting projects with high hopes and ending with disappointment.
How Embracing Storytelling Can Elevate Your Brand
Stories are all around us. We use them to communicate and share information with one another. They don’t just help us share information, they’re a useful tool. They can be used to establish an emotional connection, increase interest in someone or something, bolster confidence in an idea, persuade someone’s point of view, offer a new perspective, or do all of the above.
How To Evaluate Your Brand And Get It Back On Track
Your brand acts as a summary of your business that represents: who you are, what you do, and why people should consider working with you. So, what do you do if you feel that your brand is no longer representing your business? Well, a good place to start is to complete a brand audit.